- Advertising
• Announcements and advertising in general and specialized press;
• Bi-lingual promotional folder for international buyers, with distribution at principal international events, special focus on Latin America;
• Advertising in International Guides and Itineraries/Calendars;
• Electronic promotional material for direct mailing to sector professionals;
• Prior sending of credentials (national and international) with information about the event;
• Invitations to exhibitors, groups and associations, faculties and technical schools;
• Posters and other promotional materials.
::: Press
• Aggressive outreach to the press before, during and after the event;
• Press releases about the event to specialty press and other newspapers/journals of interest;
• Announcements in specialized magazines;
• Announcements on specialized sites;
• Sending of a monthly newsletter with news about the fair and the sector;
• Area exclusively dedicated to the press at the site: www.feiradeenergias.com.br/imprensa/imprensa.htm
• Prior registration of journalists;
• Press room made available during the event;
• Site/location for placement of exhibitors’ releases. |